Mighty Baking

A cranberry cake with blue-cheese frosting? This unconventional pairing—styled even less conventionally as a villain from the video game Halo—got Peter L. Tidwell (BA ’11) and his assistant through the first round of Food Network’s Cake Wars last summer. Another Halo-themed creation—a chocolate brownie pound cake with a vanilla Italian buttercream frosting—sealed the win, earning $10,000 and acclaim in the baking world for Tidwell, owner of Provo-based bakery The Mighty Baker. Not bad for a guy who studied advertising in college.

That 2016 win whet his appetite for more, and in 2017, Tidwell returned to Cake Wars and won a second competition—this time beating out other past champions. Solid technique and passion are a good combination.

“My favorite thing ever is when I have a cake that’s all baked, filled, stacked, covered with fondant or buttercream, ready to be decorated,” says Tidwell. “Just like an artist, right? That’s my favorite point in the process of doing cakes—being able to have a blank canvas to work on and use my creativity.”

Tidwell also loves baking up treats that push him and test his expertise in the more complicated baking techniques. “I love any kind of pastry recipes that have technique involved. . . . When you’re doing things like French brioche or croissants or cream puffs, if you don’t do the right process, they’re not going to turn out. . . . It takes some art and some effort to be able to get the final product.”

Even as Tidwell studied advertising at BYU, his longtime love for cooking drew him to the kitchen and to his television, and especially to baking shows like Cake Wars. “I was really intrigued and just wowed by some of the amazing things that those pastry chefs did on those shows with cake,” says Tidwell. Inspired, in between classes and home- work, Tidwell would dedicate time to learning the tricks and secrets of making sweet treats.

Tidwell got more exposure to the baking world in 2010, when he traveled to New York City to work as an advertising intern for L’Oreal. In his free time, and later as he worked as a full-time employee for L’Oreal and Microsoft Advertising, he’d visit bakeries and study textbooks he found at a New York culinary school. “Through those couple years when I was in New York, going to some of the most amazing bakeries in the United States and just tasting these amazing things and trying to make them at home, I learned that I had a natural talent,” he says.

He had talent but not a full kitchen. A door opened when his parents left to serve a full-time mission and offered their home to Tidwell and his wife, Charlotte McKinlay Tidwell (BA ’07).

Finally equipped with a full kitchen, Tidwell began to bake. While working full-time in a marketing position, Tidwell poured all of his free time into making his bakery dream a reality. “I would be up late at night, nights and weekends, making wedding cakes, preparing for farmer’s markets on Fridays, and basically testing the market with our products,” he says.

As word of mouth spread, Tidwell outgrew his parents’ kitchen and took the leap, quitting his day job and opening The Mighty Baker in Provo, south of BYU campus.

“Sometimes I look back and think, ‘Couldn’t I have . . . skipped all that and just opened up a bakery?’” Tidwell says. “With that said, I would not be as successful as I have been up until now, because all those [experiences] have contributed to my success.”

And his BYU advertising degree has not gone to waste. “On a daily basis, [I deal with] different problems with my business: ‘How am I going to solve that? How am I going to get more customers in the door? How am I going to deal with customers that aren’t happy about something?’ . . . If I would have skipped that . . . and gone straight to opening a business, I would not be even close to as successful as I’ve been.”

After enjoying the taste of victory on Cake Wars, Tidwell hopes to keep cooking up sweet success as the Mighty Baker. “I [always] thought it’d be so cool to [bake cakes] as a job, but I never really believed that it would get to the point where it’s at now.”

 

-Madeline Buhman ('18) and Melissa Gee (BA '16)

Visit the BYU Magazine website to view some of Pete Tidwell's baking tips.

Full Name: 
Peter Tidwell
Grad Year: 
BA 2011
College: 
Fine Arts and Communications
Major: 
Advertising
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