Alumni
 

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BYU Alumni Engagement - Social Media Benchmark

This table UPDATED: October 23, 2014

Institution

Facebook

LinkedIn

Twitter

YouTube

Website

Arizona State University

30,612

35,783

12,300

Vimeo

http://alumni.asu.edu/

Boston University

72,017

30,120

11,400

Ustream

http://www.bu.edu/alumni

Cornell

19,156

51,243

6,189

169,102

http://www.alumni.cornell.edu

University of Connecticut

15,500

1,186

3,503

25,026

http://uconnalumni.com

Harvard

8,583

6,390

21,000

9,853

http://alumni.harvard.edu

MIT 24,059 27,913 12,500  TechTV http://alum.mit.edu 

Notre Dame

35,031

36,947

10,500

145,991

http://alumni.nd.edu

Ohio State University

21,898 18,077

33,653

303,259

http://www.ohiostatealumni.org

Oklahoma State University

60,937 13,428

14,200

267,967

http://orangeconnection.org

Penn State University

19,877

63,985

9,736

Flickr

http://www.alumni.psu.edu

Princeton

8,228

8,160

5,129

72,163

http://alumni.princeton.edu

Purdue

29,935

43,552

15,500

98,778

http://purdue.imodules.com

Stanford

36,187

32,061

10,400

148,566

http://stanfordalumni.org

UCLA

29,180

31,983

3,702 85,219

http://uclalumni.net

University of Arizona

31,980

25,507

6,531

16,716

http://arizonaalumni.com

University of California

17,968 44,565 74,300 6,152

http://alumni.berkeley.edu

University of Florida

59,796

19,363

12,600

9,331

http://www.ufalumni.ufl.edu

University of Illinois

17,449

13,193

4,563

9,249

http://uiaa.org/urbana

University of Indiana 23,648 3,036 10,300 25,598 http://alumni.indiana.edu

University of Kansas

7,576

21,034

9,196

72,726

http://kualumni.org

University of Michigan

57,767

35,065

46,300

285,365

http://alumni.umich.edu

University of Minnesota

7,305

27,806

3,633

3,777

http://www.minnesotaalumni.org

University of Texas

65,561

48,927

20,600

2,780,911

http://texasexes.org

University of Utah

3,286

13,433

2,449

10,169

http://www.alumni.utah.edu

University of Wisconsin

16,079

30,395 5,231 99,544

http://www.uwalumni.com

USC

22,516

41,661

8,562

19,353

http://alumni.usc.edu

Utah State University

7,492

6,997

2,892

n/a

http://www.usu.edu/alumni

Utah Valley University

3,530

3,238

1,423

n/a

http://uvualumni.org

Brigham Young University

18,890

41,932

8,485

141,602

http://alumni.byu.edu

Above Median Percentage (%) -14% 50% -13% 95%  

Median

21,898

27,913

9,736

72,726

 

* BYU Alumni blocks most commercial entities and Twitter handles that are not alumni.  Therefore, BYU numbers are lower than national figures.

BYU Alumni Video Benchmarks

This table UPDATED on: July 28, 2014

  Views  Length    Tone URL
BYU Priceless Cashier Date 22,519 1:00 Humorous http://youtu.be/VfCy_t4BH9Y
BYU Caps and Gowns  20,687 1:44 Informative http://youtu.be/cd8t6KRy7do
BYU Cougar Fight Song (Rise and Shout) - With Lyrics 18,472 1:14 School Spirit http://youtu.be/yDKkKil2d1o 
Top 10 List of Things You Can't Do with Your Cap and Gown 13,056 1:25 Humorous http://youtu.be/imsWNwh2nVM
The Wonder of the Christ Child 8,479 5:31 Heartfelt http://youtu.be/T8MfSHjKgIc
Diane Thomas: Tipping the Scales in Your Favor 7,671 3:22 Heartfelt  http://youtu.be/ghCGhHdvD8I
BYU Priceless Cashier - Awkward Date 2 6,576 0:42 Humorous http://youtu.be/d4nSFuUwElQ
BYU Alumni Christmas 2011 4,853 1:43 Heartfelt http://youtu.be/usBgkKYKB-Q
BYU All-American Qbs: Connected for Good 4,843 3:23 Inspiring http://youtu.be/LUBfma0SbJ8
BYU Alumni Webcast with Whitney Johnson 3,626 37:27 Inspirational http://youtu.be/Td8MvK1Dy_0
         
BYU Priceless Cashier - Awkward Date  2,937 0:42 Humorous http://www.youtube.com/watch?v=-0QpTc8ssZI&feature=share&list=PLAEF7FDCC60518CD2&index=2 
BYU Young Ambassadors Reunion  2,690 1:23 Heartfelt http://youtu.be/nZVAoZu8bfY 
BYU License Plates 2,586 1:15 Humorous http://youtu.be/6LRh6_90QMg
         
Average Views per Video Produced from Top 10 11079      
Average Views per Video Produced Total 9154
Median Views - Top 10 8,075      
Median Views for all Videos 6576