Alumni
 

How are we doing?

BYU Alumni Engagement - Social Media Benchmark

This table UPDATED: April 7, 2014

Institution

Facebook

LinkedIn

Twitter

YouTube

Website

Arizona State University

26,152

34,383

10,600

Vimeo

http://alumni.asu.edu/

Boston University

69,480

8,105

10,900

Ustream

http://www.bu.edu/alumni

Cornell

15,451

47,944

5,146

123,839

http://www.alumni.cornell.edu

University of Connecticut

9,328

15,963

2,946

23,769

http://uconnalumni.com

Harvard

7,702

3,133

17,800

9,623

http://alumni.harvard.edu

MIT 19,392 26,111 11,100  TechTV http://alum.mit.edu 

Notre Dame

30,164

34,928

8,655

113,563

http://alumni.nd.edu

Ohio State University

18,969 16,422

18,700

288,275

http://www.ohiostatealumni.org

Oklahoma State University

56,501 12,586

12,300

251,169

http://orangeconnection.org

Penn State University

14,724

58,268

8,526

Flickr

http://www.alumni.psu.edu

Princeton

7,821

7,013

4,640

72,163

http://alumni.princeton.edu

Purdue

25,263

41,076

13,600

95,721

http://purdue.imodules.com

Stanford

30,978

26,737

8,599

104,927

http://stanfordalumni.org

UCLA

15,215

16,064

2,552 70,351

http://uclalumni.net

University of Arizona

19,052

23,791

5,233

10,865

http://arizonaalumni.com

University of California

13,109
41,627 68,000 1,579

http://alumni.berkeley.edu

University of Florida

42,936

18,082

10,100

8,658

http://www.ufalumni.ufl.edu

University of Illinois

15,822

11,961

3,820

8,340

http://uiaa.org/urbana

University of Indiana
18,652 2,268 9,026 24,230
http://alumni.indiana.edu

University of Kansas

7,064

19,834

7,890

64,421

http://kualumni.org

University of Michigan

50,357

31,295

16,200

270,836

http://alumni.umich.edu

University of Minnesota

5,541

26,052

3,098

2,420

http://www.minnesotaalumni.org

University of Texas

55,272

46,096

17,300

158,193

http://texasexes.org

University of Utah

3,015

12,744

2,219

9,313

http://www.alumni.utah.edu

University of Wisconsin

10,247

29,861 3,102 91,818

http://www.uwalumni.com

USC

17,951

39,106

7,087

17,818

http://alumni.usc.edu

Utah State University

7,029

6,638

2,425

n/a

http://www.usu.edu/alumni

Utah Valley University

3,262

2,995

1,230

n/a

http://uvualumni.org

Brigham Young University

18,435

38,958

7,136

115,862

http://alumni.byu.edu

Above Median Percentage (%) 3% 64% -16% 65%  

Median

17,951

23,791

8,526

70,351

 



* BYU Alumni blocks most commercial entities and Twitter handles that are not alumni.  Therefore, BYU numbers are lower that national figures.





BYU Alumni Video Benchmarks
This table UPDATED on: Nov. 28, 2012

  Views

Length   

Tone

URL

BYU Priceless Cashier Date
22,354
1:00
Humorous
http://youtu.be/VfCy_t4BH9Y
BYU Caps and Gowns 
19,286
1:44
Informative
http://youtu.be/cd8t6KRy7do
BYU Cougar Fight Song (Rise and Shout) - With Lyrics 15,482 1:14 School Spirit http://youtu.be/yDKkKil2d1o 
Top 10 List of Things You Can't Do with Your Cap and Gown
12,040
1:25
Humorous
http://youtu.be/imsWNwh2nVM
The Wonder of the Christ Child
8,442
5:31
Heartfelt
http://youtu.be/T8MfSHjKgIc
Diane Thomas: Tipping the Scales in Your Favor
7,488 3:22 Heartfelt 
http://youtu.be/ghCGhHdvD8I
BYU Priceless Cashier - Awkward Date 2
6,522 0:42 Humorous http://youtu.be/d4nSFuUwElQ
BYU Alumni Christmas 2011
4,832 1:43 Heartfelt http://youtu.be/usBgkKYKB-Q
BYU All-American Qbs: Connected for Good
4,590 3:23 Inspiring http://youtu.be/LUBfma0SbJ8
BYU Alumni Webcast with Whitney Johnson
3,446 37:27 Inspirational http://youtu.be/Td8MvK1Dy_0
         
BYU Priceless Cashier - Awkward Date  2,922 0:42 Humorous http://www.youtube.com/watch?v=-0QpTc8ssZI&feature=share&list=PLAEF7FDCC60518CD2&index=2 
BYU Young Ambassadors Reunion  2,660 1:23 Heartfelt http://youtu.be/nZVAoZu8bfY 
BYU License Plates 2,498 1:15 Humorous http://youtu.be/6LRh6_90QMg
         
Average Views per Video Produced from Top 10
10,448
     
Average Views per Video Produced Total 989



Median Views - Top 10
7,965      
Median Views for all Videos
299