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Eric and Bonnie Smith

Eric C. (BA '85) and Bonnie Smith (BS '85)
Making the best of the "hottest" hobby

The Washington Post once called scrapbooking "the hottest hobby going into the new millennium," and with nearly 1.8 million Web sites addressing the topic, it's clear the pastime still sizzles.

Paper Wizard, a five-year-old company owned by Eric C. (BA '85) and Bonnie Smith (BS '85), has moved its headquarters and opened its first company-owned retail store in Lindon, Utah. This husband and wife team creates unique scrapbook page kits which are designed, cut and assembled on-site, thus meeting the strict requirements of Eric, who not only manages the day-to-day operations, but is also the artist in residence.

They are a custom design center, not to be confused with your average scrapbook company. Paper Wizard is a wholesale manufacturer with a company store in front that can create specific items for individuals For instance, one of their lines is called Be True To Your School which allows local customers to order varsity letters, jackets and mascots in their own school colors. The textured paper used in this unique line actually looks and feels like real letter jackets. It is unique products like this that make the Paper Wizard different from its competitors. In addition, to fill the company's at-times four-month backlog on wholesale orders, Paper Wizard's laser machines run 18 hours a day, six days a week.

Design plans in the works are an LDS-inspired missionary shadow box that will include a country map with title, country flag and a frame for a 4x6 photo. Twelve countries will initially be represented with future countries released according to request and demand. Currently Paper Wizard offers many other items that are pertinent to LDS missions, including a variety of laser-cut countries and flags.

 

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