September Webinar Recap
Click here for the link to the webinar recording!
In our September webinar, Sydney Townsend, Brand and Digital Partnerships Coordinator with AMB Sports and Entertainment, shared valuable insights into her journey and experiences in the sponsorship and marketing industry. She touched on topics that are critical to success, from preparation through school and networking to navigating career challenges. Below are the key takeaways from her discussion:
1. Preparation Through School, Networking, and Interning
Sydney emphasized how her college years were foundational to her success. She discussed:
A) Courses and Extracurricular Activities
During college, Sydney took specific marketing and sponsorship-related courses that gave her the skills needed for the industry. She also engaged in extracurricular activities like sports marketing clubs and internships, which provided her with hands-on experience.
B) Networking as a Student
Sydney’s approach to networking was proactive and strategic. She highlighted the importance of reaching out to professionals early on, attending industry events, and joining student organizations. One particularly effective strategy was to build relationships by staying consistent in follow-ups and showing genuine interest in others’ work.
2. Daily Responsibilities and Career Development
Sydney shared what her day-to-day life looks like and how she has grown in her career.
A) A Typical Day in the Role
In her current position, Sydney works on a range of tasks from managing sponsorship agreements to coordinating digital partnerships. The skills she relies on most include communication, negotiation, and project management.
B) Navigating Challenges
Sydney also opened up about the challenges she has faced in her career, from tough negotiations to market uncertainties. Her key takeaway from these experiences is the importance of adaptability and perseverance. Every setback became a learning opportunity that shaped her professional growth.
3. Expanding Your Network for Future Opportunities
As a professional in the fast-paced world of sports and entertainment, Sydney stressed the ongoing need to build and maintain connections.
A) Networking in the Industry Today
Sydney continues to prioritize networking by attending industry conferences, staying active on LinkedIn, and regularly connecting with colleagues and mentors. She emphasized the importance of being intentional about nurturing relationships over time.
B) Pursuing New Opportunities
In terms of expanding her network, Sydney is proactive both within her company and across the broader industry. She encourages being open to new opportunities and making a point to attend events, speak on panels, or collaborate with professionals across departments.
