Finding Sponsors

Sponsors are an important aspect of hosting successful events and achieving charitable goals. Entry fees alone may not cover all the costs of the event, so sponsors can help cover expenses and raise additional funds.

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• How Do I Decide Who to Ask?
• How Do I Make the Ask?
• How many sponsors can/should we have?
• Potential Sponsors:
• Sponsorship Perks – Suggestions:

How Do I Decide Who to Ask?  

• Create a list of potential donors
• Do some research beforehand
• Form a strong relationship or connection with potential sponsors before making the ask
• Ask potential sponsors if they know of anyone else who may be interested in getting involved

How Do I Make the Ask? 

• Choose someone who is invested in the project and comfortable asking for money to approach potential sponsors
• Meet with potential sponsors on their own turf
• Be prepared and concise in explaining the event's goal, the BYU connection, the charitable results that will come from a successful event, and how sponsors can make a difference
• Provide a nicely printed flyer or letter with all the details
• Be direct and specific
• Explain what the sponsor will receive in return, whether it's exposure or anonymity
• Be prepared for rejection and provide options for potential sponsors
• Say thank you more than once and be appreciative and gracious to those who accept sponsorship.
  

How many sponsors can/should we have? 

• The more sponsors there are, the greater the financial base you’ll have.

Potential Sponsors: 

• Individuals 
• Companies – Sometimes they would like to sponsor in kind.  Rather than money donated, they donate the dinner, or goods, etc. 
• Family Foundations   

Sponsorship Perks – Suggestions: 

• Acknowledgment of their sponsorship everywhere that is appropriate – on a welcoming banner, in the advertising, have them be acknowledged at the closing ceremonies, etc. 
• A special sponsor-only hat, jacket, or shirt 
• Be creative